Grace Mulgrew

Grace Mulgrew: Australia's Young YouTube Sensation

Early Life and Background

Grace Arianna Mulgrew was born on February 16, 2006, in Melbourne, Australia. She grew up in a supportive family environment with her parents, Greg and Antonia, and her younger brother, James. From a young age, Grace exhibited a keen interest in storytelling and imaginative play, often creating elaborate narratives with her Barbie dolls. Her father, recognizing her creative potential, played a pivotal role in bringing her stories to a broader audience by assisting in video production and editing. ​

Rise to YouTube Stardom

In May 2012, at just six years old, Grace launched her YouTube channel, originally named "gjmulgrew," which was later rebranded as "Grace's World." Her debut video, "Barbie - Anneliese's New House," showcased her unique approach to storytelling using Barbie dolls. With her father's technical expertise, Grace's videos evolved to include green screen effects and intricate narratives, captivating a young audience worldwide. Over time, "Grace's World" amassed over 3.8 million subscribers and more than 4.6 billion views, solidifying her status as a prominent figure in children's entertainment. ​

Expanding Her Digital Presence

Building on the success of her primary channel, Grace introduced a secondary channel, "Grace's Room," in July 2016. This platform offers a more personal glimpse into her life, featuring vlogs, DIY projects, Q&A sessions, and lifestyle content. "Grace's Room" has garnered over 1 million subscribers, allowing her to connect with her audience on a more intimate level and showcase her versatility beyond scripted Barbie narratives. ​

Collaborations and Brand Partnerships

Grace's innovative content caught the attention of major brands, leading to collaborations with Barbie and YouTube. Notably, she served as an ambassador for Barbie's "You Can Be Anything" campaign, aiming to inspire children to pursue their dreams regardless of age. Her involvement in this initiative underscores her influence as a role model for young audiences, promoting creativity and self-expression.

Personal Interests and Education

Outside of her digital endeavors, Grace maintains a balanced lifestyle. She is a trained swimmer and actively participates in gymnastics and dance classes. Her commitment to education is evident, having graduated from St. Christopher's School on October 18, 2023. Grace has expressed aspirations to study fine arts, aiming to further enhance her storytelling and creative skills. 

Family Support and Involvement

Grace's family plays an integral role in her success. Her father, Greg, left his job in software development to manage the technical aspects of her channels, including filming and editing. Her mother, Antonia, and brother, James, contribute by brainstorming story ideas and occasionally appearing in videos. This collaborative family effort has been instrumental in maintaining the quality and consistency of her content. ​

Legacy and Impact

Grace Mulgrew's journey from a young girl with a passion for Barbie dolls to a globally recognized YouTube star exemplifies the power of creativity and family support. Her channels continue to inspire and entertain millions, demonstrating that age is no barrier to achieving one's dreams. As she continues to evolve and explore new creative avenues, Grace remains a beacon of inspiration for aspiring young content creators worldwide.​